UK egg consumption is expected to break through the 200 eggs a year barrier later this year on the back of booming sales.
Last year, UK consumers ate an average of 197 eggs, including in prepared foods, home cooked and eating out, and the British Egg Industry Council is confident of smashing through the 200 eggs barrier.
It follows a sustained period of upwards sales for eggs, attributed to an increasing recognition of their health benefits among consumers and the popularity of eggs at breakfast and brunch.
This year is likely to be the 12th consecutive year of growth in UK egg sales, which have nearly got back to consumption levels seen 30 years ago when 209 eggs per person per year were consumed.
Andrew Joret, BEIC chairman, said: “We are looking to a cracking Easter this year – sales are up significantly as the health benefits and new food safety advice, which says everyone can now eat runny eggs as long as they are British Lion, continues to filter through to consumers.”
UK consumption is still lower than other EU countries, such as Austria, Germany and Hungary, according to statistics provided by the International Egg Commission.
The BEIC is being backed this year by Olympic gymnast Max Whitlock, who is helping to increase recognition of eggs’ health credentials as part of his high-protein diet ahead of the Commonwealth Games, which begin on the Gold Coast in Australia on 4 April.
"*" indicates required fields
Notifications
Your Privacy Matters
It's your legal right to choose which information a website may store and have access to. With your permission, we and our third-party partners (19) store and/or access information on a device, such as unique identifiers in cookies and browsing data to collect and process personal data.
We and our partners do the following data processing:
Store and/or access information on a device, Advertising based on limited data and advertising measurement, Personalised content, content measurement, audience research, and services development
If you accept any or all of these, you will have agreed to this website's use of cookies for these purposes. You may also choose to refuse consent, but certain personalized features of the site won't be available to you.