Excentials increases market presence in exhibition tour
Excentials, a daughter company of Orffa International, has been promoting its’ product portfolio in several exhibitions around the globe, increasing it’s global market presence.
At Vietstock exhibition in Ho Chi Minh City, Vietnam, Excentials presented itself for the first time in the Vietnamese market. In July 2012 Excentials established an office in Vietnam and appointed Le Dinh Hao as country sales manager. A full portfolio is now being registered, and products are expected to be allowed to be used as early as January 2013. During the exhibition Excentials also presented the latest insights from it’s R&D program on the product Excential Beta-Key in the satellite symposium on International Poultry Production in a lecture entitled: “Review: Different betaine sources and their applications in broiler diets”.
The company was also present at VIV Mexico and EuroTier and the last show in the global tour was Poultry India exhibition in Hyderabad (28-30th of November). Orffa Animal Nutrition, the Indian subsidiary that distributes Excentials portfolio in Indian market, has a strong customer base and distribution network in Indian market, specifically for Excential Beta-Key (non-hygroscopic betaine hydrochloride) and Excential Butycoat (micro-encapsulated sodium butyrate).
During Poultry India, Excentials introduced four new products to the Indian market; Excential Selenium (pure selenomethionine), Excential Energy Plus (nutritional emulsifier), Excential Toxin A (aflatoxin binder) and Excential Calsporin (sporeforming probiotic). Together with the rest of the staff, Joe de Souza, commercial director at Orffa Animal Nutrition and Sandeep Joshi, general manager at Orffa Animal Nutrition had the opportunity to discuss these new topics with existing and potential new customers.
Excentials has the mission to export Orffa’s business model outside the European home market. It has in the last two years opened own offices in Vietnam, India, Jordan, Argentina, Brazil, Mexico and USA. Besides that, around 25 countries are serviced via Exclusive distributors, covering amongst other Latin America, Middle East, some parts of South East Asia, Turkey and Russia.
