The 9th edition of Poultry World 2019 is now online

In the 9th edition of Poultry World we look at major concerns of the European poultry sector surrounding the trade agreement between the Mercosur countries and the EU. Poultry producers look to the future of the European industry – overall, the outlook appears positive.

Poultry World looks at current research that builds on interesting findings that activated immune cells can be sent via specific food components to a particular site or organ in the body, such as the upper respiratory tract or the skin.

John O’Hara, managing director of Australian egg producer Sunny Queen, uncovers how the firm has aligned its marketing with 8 megatrends to drive sales.

At the recent International Egg Commission’s conference, John O’Hara spoke about a vital issue for the Australian poultry sector – to define free-range. Consumers want to be reassured that hens are happy. Photo: Gill Griffiths

Poultry World reports on the first edition of World Rising Nutritionists 2019 in Lisbon, Portugal, organised by DuPont Animal Nutrition. A group of nutritionists from all major poultry producing countries worldwide gathered to discuss challenges currently facing the poultry industry.

“The worldwide demand for broilers has grown from 6.6 billion birds a year in 1961 to 56 billion in 2015. If we still had the same birds with no genetic improvements, we would have needed 75 billion birds,” said Justina Caldas, nutritionist at Cobb. Photo: Fabian Brockötter

Former Poultry World editor, Ad Bal, visited Bangladesh to discover the best way that voluntary organisation PUM can offer advice in the country.

Smaller poultry enterprises keep broilers in simple housing, and feed and water is given manually. Photo: Ad Bal

In this edition, Poultry World considers new research that has demonstrated the feedase effect in broilers fed a low nutrient density diet; we look at the mandatory implementation of early feeding in hatcheries in the Netherlands, as well as a new decontamination unit that could reduce risks of pathogenic bacteria. We also look at 4 slow-growing broiler genotypes that get approval for animal welfare programme.

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