2008 Crystal Egg Award winners announced

The awards program, sponsored by the U.S. Poultry & Egg Association, is designed to recognise excellence in the production and distribution of marketing materials designed to promote an exhibitor’s participation in the 2008 International Poultry Expo / International Feed Expo.

The entries were judged by marketing specialists outside the association. “The quality of entries we received this year truly raised the bar for future Crystal Egg competitions,” said Percy Brown, USPOULTRY communications specialist and competition coordinator. “All of the entries were incredibly polished, and made the judging process very difficult.”

The award is based on overall effectiveness, which includes design, communications content, and achievement of predetermined sales or marketing goals. Crystal Egg statues will be presented to the winners; honourable mentions will receive a plaque presented at the 2009 International Poultry Expo / International Feed Expo. Recipients will also be recognised in Expo Flash, promotional materials produced by the association, and on the International Poultry Expo website.

The 2008 winners are:

Print Advertising Winner: Safe Foods
Honourable Mention: Alltech

Brochure/Flyer/Invitation/Postcard Winner: Hartmann
Honourable Mention: Wirebelt Company of America

Poster Winner: Intralox
Honourable Mention: Alltech

Advertising Specialty Winner: Hartmann
Honourable Mention: Pfizer Animal Health

Press Kit Winner: Char Crust
Honourable Mention: Meyn

Special Event Winner: Poultry Magazine / Plate Magazine / Griffith Laboratories / Solae / Kikkoman / Wynnstarr
Honourable Mention: Alltech

Overall Booth Winner: Hired Hand
Honourable Mentions: Baader-Johnson and Cobb-Vantress

Promotional Campaign Winner: Hired Hand
Honourable Mention: Marel

For more information, click here.