The majority of poultry farmers in New Zealand are being forced to sell their eggs below cost as the unregulated industry faces significant oversupply, a Lichfield farmer says.
Egg Producers Federation executive director Michael Brooks agreed there was an oversupply in the market place. “It’s a case of market supply and it’s a fully deregulated market,” he said. He believes the focus for farmers should be on differentiating their brand. “Everyone has to find their market niche and sell to their consumers.”
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