Eggs in the US: report available

According to the report, egg sales have decreased since 2000 (accounting for inflation), but there are a number of bright points in the market. Specialty eggs are helping to stabilise egg sales, accounting for roughly 16% of egg sales in 2005.

Concerns regarding ethical food production are promoting sales of organic, cage-free, free-range and vegetarian fed eggs. Interest in health drives sales of low-cholesterol eggs and eggs fortified with Omega-3 fatty acids and Vitamin E. This research finds that 27% of respondents purchase specialty eggs, with 25-34 year olds and 55-64 year olds showing elevated levels of purchasing.

The report identifies the principal external factors driving or curtailing growth. Exclusive consumer research reveals the attitudes, needs and behavior of consumers, with analysis broken down both by demographic characteristics, and by segment.

Six years of specific sales data provide a factual and impartial presentation of the market as a whole. The report also evaluates the performance of individual sectors in the market, and provides information about the major companies and brands. Using the SPSS forecasting package, a five-year forecast of US retail sales is created, revealing potential opportunities for growth and product development.

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