KFC: smell of chicken in the office to lure customers
Using the sense of smell, KFC has come up with a very interesting way of inspiring workers in the office to make the company’s chicken their choice of lunch.
Louisville, Ky.-based Kentucky Fried Chicken’s $2.99 Deals was recently introduced. The marketing campaign is focussed around the idea that the smell of KFC in American offices will lure customers into the chain.
To carry out the “scent-focused” campaign, KFC will place its new chicken meal on mail carts that travel to offices right before lunch. The intention is that workers will be inspired by the aroma and visit the chicken chain during their lunchtime.
The pilot programme is launching in offices in Washington, Chicago and Dallas.
“We couldn’t think of a better way to showcase the value of our new $2.99 Deal than to inject the mouth-watering scent of Kentucky Fried Chicken into the corridors of corporate America,” said James O’Reilly, chief marketing officer for KFC.
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