Lallemand and Venkateshwara join forces

15-06-2010 | Home | News

Venkateshwara Hatcheries (VH) Group, the largest national poultry producer in India, has entered into a distribution and co-development programme with probiotic and yeast derivatives producer Lallemand Animal Nutrition. This agreement is the result of a long-term partnership between the two companies.

VH Group will represent the Lallemand range of poultry nutritional and health solutions, and co-development initiatives will be engaged, aiming at further adapting the Lallemand offer to specific geographical conditions in the South Asian region. Dr Pradip Linge, a veterinary Doctor specialized in poultry production, will be the representative in India of Lallemand Animal Nutrition, as Area Manager for India, South Asia and the South-East Asian countries.

Dr Pascal Raoul, General Manager of Lallemand commented: “I am very pleased about this partnership with the Venkateshwara Group. VH was the result of the vision of Dr. B.V. Rao. The Institute of Poultry Management and Technology is a wonderful legacy of his vision. The partnership between VH Group and Lallemand will encompass more than trading relationship. Research and Development activities locally should lead to product development adapted to the local environment.”