McDonald’s sales up amidst economic turmoil
McDonald’s reports its global sales increased 7.1% in January when compared to figures from January 2008.
According to the fast food giant’s chief executive, this increase can be attributed to their offering of high-quality affordable meal options and convenience.
“2009 is off to a good start for McDonald’s as our ‘Plan to Win’ is working in every area of the world,” said McDonald’s CEO, Jim Skinner.
US
Comparable sales in the US increased 5.4% in January. Value across the menu along with the popularity of McDonald’s core menu and breakfast drove the results.
Europe
Among McDonald’s locations in Europe the UK, France and Russia, January’s results indicated 7.1% comparable sales increase. The company says throughout Europe, premium menu offerings, classic favourites and affordability continue to deliver results.
Asia, Middle East, Africa
January comparable sales were up 10.2% in Asia/Pacific, Middle East and Africa due to strong sales growth in Australia, China and many other countries. Locally relevant chicken and beef choices, convenient operating hours and successful Chinese New Year promotions contributed to January’s performance.
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