During the making of this edition it became clear that the Avian Influenza genie is out of the bottle again. Europe was hit and reports from Russia and the US aren’t very promising either.
In this edition we visited Dutch layer farmer Rimer Dijkstra. He tells his shocking story of being hit twice by the virus and seeing his flock being culled (page 10). A devastating blow.
Furthermore we focus in a technical article on basic management factors and the effect they have on production responses in broilers (page 13).
Staying on top of your game is critical. That is what farmers who switched to slower growing birds in the Chicken of Tomorrow (page 6) concept experienced first-hand as well. Poultry World delves into the surprisingly fast trend in which the Chicken of Tomorrow replaced traditionally produced broiler meat in Dutch supermarkets.