VIV Europe: Smart farming and connecting data

Often described as the global feed-to-food Olympics of the animal protein sector in reference to its rotation of being organised every 4 years, the VIV Europe, held at the Jaarbeurs showground in the Netherlands focuses particularly on the world of production and processing for poultry, meat and eggs. Under the label of ‘Sharing Data = Better Poultry’, the organisers will zoom in this year on the latest innovations and technologies related to smart farming. At its most recent previous edition, in May 2014, VIV Europe received 20,212 visitors from 136 countries and its exhibition area contained almost 600 companies. The organisers are making their preparations on the basis of being ready for a near 20% increase in visit numbers for June 2018 that would take the total attendance to about 25,000.

Connect with all players in the data chain

Although the arrival of Big Data and Precision Farming concepts in agriculture is most often described in terms of crop production, VIV Europe will demonstrate that the underlying principles apply equally in the poultry chain. It will explore potential gains from pooling the data collected in the various parts of the chain, rather than having individual segments simply analysing their own measurements according to their own benchmarks. The show offers a great opportunity for the interface suppliers of data handling systems and software, as well as companies supplying farm or factory equipment and services, to present their own vision of where their creativity can fit into the Big Data future of the poultry business worldwide.

Innovations and Dutch example on display

“We want to open a discussion about the benefits achievable by sharing data along the poultry supply chain rather than simply collecting them for a more narrow analysis,” explains VIV worldwide marketing manager Elena Geremia. “The special section will put the spotlight on innovations from about 40 exhibitors relating to Big Data poultry applications. Next to those exhibits will be a display of one of the first Dutch examples of putting the idea into practice by the successful use of data-sharing in a poultry chain. Called Kip van Oranje, which could be translated as Orange Chicken, the organisation connects innovative poultry producers with distributors and suppliers along the chain to decide collectively on the process from farm to consumer.

Although the arrival of Big Data and Precision Farming concepts in agriculture is most often described in terms of crop production, VIV Europe will demonstrate that the underlying principles apply equally in the poultry chain. Photo: Shutterstock

4 great events in one week

VIV Europe takes place during the International Week of Smart Food Production. In this week, also the second edition of the GFIA Europe, the inaugural European Halal Expo and the new World Milk Expo will take place. Proagrica, publisher of All About Feed and Poultry World will organise in this week 5 Future Farming seminars, focusing on smart poultry, dairy, pigs, horticulture and arable production. These events will take place in the Future Farming Theatre, also located in the centre of the VIV Europe and GFIA Europe. In 2017, the Future Farming Theatre from Proagrica was a great success during the first edition of GFIA Europe, also held in the Jaarbeurs in Utrecht. If you want to sponsor a presentation, get in contact with us! (salesint@proagrica.com).