Asda and Faccenda launch new PoultryLink scheme

Multiple retailer Asda has launched a new PoultryLink scheme, in conjunction with integrator Faccenda, designed to provide greater security to its broiler and turkey producers.

Central to the scheme is a new seven crop contract which, according to Asda agriculture manager Pearce Hughes, will allow PoultryLink farmers “to plan for the future with confidence and maximise their profitability in the long-term”.

“As we have in other sectors, such as the beef, pork and lamb industries, we want to develop long-term partnerships with our farmers to ensure a continued, secure supply of poultry products from top level producers,” he said.

The new PoultryLink scheme will see coordination of resources across the supply chain to help overcome issues facing the poultry sector, including encouraging young people into the industry and maximising bird welfare.

“We have already started work, in partnership with Faccenda, to establish a scheme to encourage young stock people into the industry,” said Mr Hughes. “Other areas where we hope to able to develop improvements in the supply chain include; group buying, renewable energy, help with favourable finance rates and improving welfare and minimising disease.”

“We intend to help our poultry farmers become the very best in the UK and indeed the world through the adoption of new technologies and through a partnership approach to problem solving.” Pearce Hughes, Asda agriculture manager.

Asda and Faccenda will also encourage farmers to improve their understanding of the poultry supply chain, with “Walk the Chain” events.

And they will give farmers access to scholarships to undertake study tours to identify the latest technology and systems in operation across the globe, added Mr Hughes.

“We intend to help our poultry farmers become the very best in the UK and indeed the world through the adoption of new technologies and through a partnership approach to problem solving.”

The development follows the announcement by Tesco at the NFU conference in February that it would be sourcing all its fresh poultrymeat from British producers from July. It would also be developing a Sustainable Farming Group and offering two-year contracts.