Aviagen and Ross 308 take flight in Ecuador

Aviagen recently spotlighted what it says is the industry’s strongest poultry breeding portfolio at AMEVEA, the Poultry Specialist Veterinarian Association meeting.

The semi-annual conference was held in March in Quito, Ecuador, and attracted 450 AMEVEA delegates from around the world.

Dr. Luz Patricia Urrea from Avicola, Aviagen’s Colombian distributor, delivered a presentation on Ross 308 broiler development. The well-received session highlighted performance figures and trends observed in Colombia from 2008 and 2009, and confirmed genetic trends previously reported by Aviagen. The Ross 308 is an ideal breeder/broiler for low-cost production and increased return on investment, says Aviagen. With a low FCR, high chick numbers and strong liveability, the Ross 308 is the world’s most popular multipurpose bird, the company continues.

“Collaboration with our customers is a key focus for Aviagen,” said Luis Cesio, Aviagen sales manager for South America. “Aviagen’s participation at AMEVEA demonstrates our company’s strong commitment to the local market in Ecuador, as well as supporting this important event where local growers can gain valuable information and insight for making their businesses more successful.”