Benefits of benchmarking discussed with Ross distributers

The 6th annual Ross Distributor Customer Focus Team meeting, attended by Grandparent customers from Turkey, the Middle East and Africa (TMEA), recently took place in Antalya, Turkey. One of the main focal points of the meeting was benchmarking and data.

Over 30 delegates from 8 countries, were joined by the regional Ross Customer Focus Team and Aviagen guest speakers. John Ralph, Aviagen’s Head of Technical Systems, gave a presentation on Ross global field performance and analytics, which showed the superior performance of the Ross 308 in the TMEA region and confirmed annual improvements being made in line with genetic predictions.

Other presentations given included distributors’ country presentations, the importance of the first 72-96 hours in successful broiler management, water quality and chick transportation. Time and priority management was also on the agenda, providing delegates with helpful tips and advice.

Syndicate groups enjoyed the opportunity to actively participate in a real-life scenario about preparing an action plan to assist a customer and a detailed presentation on the importance of data collection and regional comparative benchmarking concluded the event.