‘Big Green Tick’ launched by Bernard Matthews

Bernard Matthews has launched this innovative range in response to the growing demand for healthier, convenient, tasty foods. Big Green Tick products are said to be made from 100% British turkey breast meat and have an unique breadcrumb recipe that makes them over 70% lower in fat than similar products in the market.

Big Green Tick is the first range to appear under the new ‘Bernard Matthews Farms’ branding. All the products in this range will carry the Big Green Tick logo along with nutritional information and key messages such as ‘Made from 100% breast meat’ and ‘No artificial colours, flavours or preservatives’.

All Big Green Tick products are advertised as: low in saturated fat; 100% British turkey breast meat from Bernard Matthews Farms; no artificial colours, flavours or preservatives; no hydrogenated fat; no compromise on taste or quality; wherever possible, Guideline Daily Amounts will be Green.