Cherkizovo launches natural semi-processed poultry product line
Cherkizovo Group one of Russia’s leading integrated and diversified meat producers, has announced the launch of a new line of chilled semi-processed products under the Petelinka brand.
In line with its strategy to innovate, Cherkizovo Group has launched a new line of premium products under the Petelinka brand. These high-quality products are prepared from natural ingredients and white chicken breast meat and are all produced without preservatives or non-natural congener.
The new product range was developed after extensive quantitative and qualitative market research. The range comprises 17 tasty cuts including: 10 from the cutlet group, 4 naturally-chopped and 3 types of sausages for roasting. All of them are packaged in specially designed materials to ensure natural and fresh tasting chicken.
The new line of chilled products is produced at Mosselprom’s poultry site, Konstantinovo, located in the Moscow region and is distributed in Moscow and the wider Moscow market.
CEO of Cherkizovo Group Sergey Mikhailov commented: “Cherkizovo’s Petelinka brand is already the number 1 brand in the Moscow market and the launch of our exciting new Chicken product range will help reinforce customer’s preferences for our products. The new range, with its innovative recipes, fresh and healthy ingredients is especially designed for active people wanting great tasting, healthy food that they can cook and enjoy easily.”
Source: Cherkizovo Group
