Cobb and Sasso announce a partnership to develop, produce, sell and market Cobb Sasso colored bird and specialty breeding stock globally.
The Memorandum of Understanding establishes an agreement to produce and market specialty products for the semi-industrial, certified, free-range and organic sectors.
The objective of the alliance is to sell parent stock of colored bird and specialty products in Europe and grandparent stock in markets elsewhere. This collaboration allows both parties to expand their product range and strengthen their joint position as suppliers of alternative genetic stock.
Sasso was established 30 years ago by the leading French Label Rouge poultry producers and is today a leading breeder of traditional farm poultry. Sasso is also well known as a specialist in colored breed selection.
In the picture (taken at the IPE in Atlanta, Georgia, US) – Louis Perrault, executive director of Sasso, Yves de la Foucardière, president of Sasso, Jerry Moye, president of Cobb and Steve Parsons, managing director of Cobb Europe.