Expansion forces Potters Poultry move to new HQ

Potters Poultry – the UK-based manufacturer and world-wide supplier of poultry house equipment – has moved its Head Office and main manufacturing site to keep up with ever-increasing demand for its products and services.

The company has relocated from its existing site, where it had been based for the past 21 years, to a large modern unit on an industrial estate in the town of Rugby, in the UK’s Midlands region. The move is a sign of further investment by the British manufacturer.

The new site – when fully operational – will increase capacity and storage by around fivefold compared to the previous site at Willey Fields.

“This new site reinforces our UK Midlands base, and offers easy access to both road and rail networks, and was an easy transition for our staff, being only 7 miles from our former site, and – significantly – provides us with infinitely better modern communications capability,” Justin Potter, company director said.

“We will not only have our new Head Office here, but are installing a mezzanine floor in the unit to increase our show room capabilities and to help with the increase of visitors from UK and overseas, and it allow us to expand our warehousing, stockholding and distribution activities, as well as our manufacturing side.”

“It will also allow us to hold more lines in stock. We expect to double the number of lines we hold when fully operational. This new site will further increase our capability to service the growing global market for poultry farming equipment that responds to changing consumer expectations about poultry health and welfare.”