Hungarian processor introduces premium line chicken
Hungarian poultry processor Csi-Hús Kft has turned to Sealed Air Cryovac to assist in the launch of a premium line of chicken products. The company wanted its new Bo-Csi Happy Chicken range to stand out from other products and appear credible to customers.
The food processor already supplies the Hungarian market with 10 million broiler chickens a year. The company says it is is committed to sustainability, basing its activity on uncompromising food safety, product quality and environmental protection. The Happy Chicken Animal Welfare Program stipulates standards that surpass existing European Union legislation. The program ensures high-quality vegetable-only animal feed, a spacious and light living environment for the chickens, and a growing process spanning 45 days, as opposed to the standard 35-day cycle. Therefore, Her-Csi-Hús wanted to select packaging for these goods that would both protect and promote their superior quality.
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