Kentucky Fried Chicken has suspended its well-known slogan “It’s Finger Lickin’ good”.
KFC has decided to suspend its slogan “It’s Finger Lickin’ good” on its advertising around the globe, calling it inappropriate during these times of the Covid-19 pandemic.
With hand-washing and regular sanitising having become the ‘new normal’, KFC said their slogan “doesn’t feel quite right”. On a short video clip released by the chain, the phrase “Finger Lickin’” had been blurred out from the images of its chicken buckets. The ad then ends: “That thing we always say? Ignore it. For now.”
“We find ourselves in a unique situation – having an iconic slogan that doesn’t quite fit in the current environment,” said global chief marketing officer at KFC, Catherine Tan-Gillespie.
Covid-19 Up-date
What impact is the pandemic having on the global poultry sector and how are they dealing with it.
Notifications
Your Privacy Matters
It's your legal right to choose which information a website may store and have access to. With your permission, we and our third-party partners (17) store and/or access information on a device, such as unique identifiers in cookies and browsing data to collect and process personal data.
We and our partners do the following data processing:
Store and/or access information on a device, Advertising based on limited data and advertising measurement, Personalised content, content measurement, audience research, and services development
If you accept any or all of these, you will have agreed to this website's use of cookies for these purposes. You may also choose to refuse consent, but certain personalized features of the site won't be available to you.