Over 180 attendees from 55 franchise distributors took part in the fourth Cobb worldwide distributor conference, held over a three-day period in San Diego, California, US.
The conference focused on future Cobb strategy including the increasing investment in research and development, business sustainability, and the economic and industry trends.
A selection of afternoon activities on offer included visits to notable local attractions such as the USS Midway, San Diego Zoo and Sea World, a city tour, participating in golf at Torrey Pines and a sailing regatta on the harbor.
“The conference was designed to thank distributors for their support over the past four years,” says Brian Cosgriff, director of marketing. “But it also helped build and strengthen the close relationships we enjoy with our distributors, and enable us all to discuss current issues facing the global poultry business.”