Middle East seminar focuses on success in hot climate

The challenges of successful broiler growing in a hot climate was the theme of a Cobb Europe seminar for 40 Middle East customers in the Mzaar mountain resort in Lebanon.

Cobb Europe sales and technical director Pelayo Casanovas, the first of eight speakers, spoke about how Cobb serves the global market and about its products in the European, Middle East and African region.

Regional sales manager Mohammed Chail gave an update on the markets within the Middle East, then Cobb geneticist Gosse Veninga looked into what to expect from Cobb products in the future.

Technical topics from the Cobb Europe team made up the majority of the presentations with Mark Foote from the UK discussing incubation principles and factors influencing broiler performance. Broiler nutrition was covered by consultant Dr Tony Marangos, while Cobb Europe technical manager Matthew Wilson shared global experiences on growing broilers in a feed efficient and successful way.

Cobb Europe veterinarian Dr Andre Derkx talked about disease prevention measures and how to ‘read the signs’ of infectious viral diseases and vaccination programs, getting the right one for each circumstance.

Cobb regional technical manager Mohamad Kallas commented: “I am delighted to have so many of our customers with us in Lebanon. The group gained knowledge not only from my colleagues but also from each other, facing similar conditions and challenges in their own markets”.

Related website: Cobb