New commercial director for Pas Reform do Brasil

From November this year, Artur Frederico Schlick has been appointed as commercial director of Pas Reform do Brasil.

With more than 10 years’ experience in the Brazilian hatchery market, Schlick will have responsibility for coordinating all commercial and after sales activities, working in close collaboration with international sales director Bouke Hamminga, as well as with incubation specialist Lenise de Souza, project manager Marco Aurelio and service manager Carlos Walter. His appointment follows the departure of Dr. Thomas Calil, who recently joined Lohmann Genetics as sales director for the Americas.

“With his expertise in incubation, in-ovo vaccination and hatchery automation, we are very happy to have Artur on board in this exciting new role”, says Bouke Hamminga. “Focusing on commercial and after sales activities for customers using Pas Reform’s SmartPro Incubators, Hatchery Automation and Climate Control systems, Artur’s particular experience in hatchery automation will be especially valuable in this area, which is showing great potential for [Pas Reform’s] continuing expansion in this market.”

Talking about his appointment, Schlick says: “The Brazilian [hatchery] industry demands high-quality technologies to fuel what is forecast to be massive expansion over the next two decades – and Pas Reform’s commitment here is very strong and long-standing. “I am really looking forward to joining the Pas Reform family as part of an exceptional team of hatchery specialists both in Brazil and worldwide.”

Company CEO Bart Aangenendt concludes: “Brazil has been strategically important for Pas Reform since 2008: a market where we have focused considerable skills and investment, to meet both the current and future needs of our customers here.

“From that start-up position just six years ago, Pas Reform do Brasil has evolved into a major player in Brazil’s hatchery industry – and Artur’s appointment is a logical and important next step. We wish him every success in his new role and look forward to continuing expansion in this dynamic market.”