Novogen Avicultura distributes Novogen in Brazil

Novogen has reached an agreement with Globoaves for the distribution of Novogen brown and white layers in Brazil. Globoaves operates through the newly created company “Novogen Avicultura Ltda”.

Wiith it’s headquarters in Cascavel (PR) and branch offices in Birigüi (SP) and Itirapina (SP), Novogen creates a good opportunity to establish their presence in Brazil, which is the largest egg market in South America.

“This new partnership between Globoaves and Novogen, a company of Groupe Grimaud, is the natural outcome of the already existing close collaboration since 2009, when Globoaves and Grimaud created a new company called “Global Breeders” for the production and distribution of broiler breeders for the coloured/alternative markets”, says Olivier Behaghel, director Brazilian operations Groupe Grimaud.

Roberto Kaefer, partner and commercial director of Globoaves, highlights: “Novogen offers a new alternative to the egg producers, providing them with more options and possibilities to answer to their specific needs, taking into account several criteria to achieve well-balanced products for the different segments of the market. That is the reason we have decided to invest in Novogen and to become a partner. We will take our responsibilities to make this a success. On the other hand this gives us more consistency and commercial power in the layer breeding industry.”

As business partner of Novogen, Globoaves will provide support in the infrastructure of farms, hatcheries, logistics, technical and commercial service. “We are very satisfied about this close collaboration with one of the largest and most dynamic day-old-chick suppliers in South America. We are convinced that the Novogen products will express a good level of performance in Brazil, which will also perfectly fit to other countries in Latin America”, says Mickaël Le Helloco, General Manager of Novogen SAS.