Pas Reform appoints new UK and Ireland representative

Pas Reform Hatchery Technologies has appointed Peter Furlong as its representative in the UK and Ireland.

Formerly production director of PD Hook Hatcheries, Furlong brings a wealth of hatchery and poultry management experience to the role, which aims to further Pas Reform’s successful international expansion in Europe.

With a family background in farming, Furlong says he has watched Pas Reform go from strength to strength over the years under the direction of a strong, dedicated management team.

Pas Reform’s CEO, Bart Aangenendt, says of Furlong’s appointment: “With more than a decade of hatchery experience, Peter understands the challenges that face hatchery owners in the future. His appointment will bring exceptional customer care and service to our customers in the UK and Ireland.”

Furlong takes up his new post from July 1st.