People: Roxell names new international sales manager

From November 1 st, Bart Roels will assume responsibility as international sales manager of Roxell, a developer of automatic feeding and drinking systems for the poultry and pig industry.

Roels joined Roxell five years ago as area sales manager for Africa, Australia and New Zealand. Later he broadened his experience in France and Southern Europe. In 2010 he was promoted to sales manager for Europe and Africa. He will succeed Hugo De Ruyck who decided to give his career a new turn.

“Bart possesses an in-depth knowledge of the different markets and market segments we serve, as well as a profound technical expertise of our systems. Both assets enable him to grow into an appreciated advisor in the development and realisation of projects and a valued coach for the Roxell-distributors.” says Gino Van Landuyt, Managing Director.

As head of the Sales and Service department Roels will bear responsibility for the formulation and the implementation of Roxell’s commercial strategy worldwide. He will guide an international team of experienced sales and service people in achieving the set goals. As a member of Roxell’s Management Team Roels will also actively participate in the further development and execution of the company’s growth strategy.

Source: Roxell