Rasun expands to become integrated poultry producer in Iraq

Rasun, part of the Vano Group, one of Iraq’s premier agriculture companies and the Ross GP distributor for Iraq, has announced an agreement to extend its Grandparent (GP) production base in order to meet the growing demand for Ross 308 Parent Stock (PS) and broilers in the country.

Rasun has quickly become one of the biggest poultry companies in the Middle East and this latest announcement, coupled with the acquisition of a slaughter house and a number of other significant investments, means Rasun will be the first fully-integrated poultry producer in Iraq. The company now boasts GP and PS hatcheries, two feed mills, veterinary and feed labs, a slaughter house and processing plant. These investments are a direct reflection of the on-going success of, and increased demand for, Ross stock in Iraq.

John Maguire, Ross International Sales Manager, said: “We are delighted that Rasun are demonstrating their commitment to the Ross brand through continued investment throughout the production chain. The Ross 308 has proven to be of great value to Iraqi poultry producers and performance has been exceptional which has led to a significant rise in demand. We look forward to our continued cooperation with Rasun as the Iraqi market grows.”

Dr. Salah M. Bakir, Chairman and CEO, Rasun added: “Once our investment plans are completed in autumn 2011, we will be able to offer increased supply to the Iraqi poultry market. We are in a unique position to supply customers with their Ross 308 product requirements, backed with technical and veterinary support throughout the whole process. We have very good relationships with the Ross Middle East team and their support is invaluable. We anticipate the next chapter in the exciting success story of Ross and Rasun in Iraq eagerly.”

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