UK poultry industry unites to gain consumer support

The NFU, British Poultry Council, Red Tractor and some of the UK’s biggest retailers and foodservice companies have joined forces to promote the chicken industry and to help promote the Red Tractor mark of quality.

All have thrown their weight behind the new-look Love Chicken recipe website, which aims to encourage consumers to look out for British poultry meat when out and about shopping.

Recipes have been donated by retailers Tesco, Waitrose, celebrity chef Cyrus Todiwala, food service companies Brakes and Compass, and Red Tractor-certified rapeseed oil producer Hillfarm Oils.

British Poultry Council Head of External Relations Caroline Leroux said: “British consumers know poultry meat is nutritious, wholesome and affordable and they have consistently made poultry their favourite meat – one in two meat meals in the UK is poultry. We’re delighted to work with the NFU and Red Tractor to promote our great British chicken with lots of recipes, hygiene tips and exciting news.”

NFU Poultry Adviser Chris Dickinson said:“We are extremely proud that so many organisations and individuals have thrown their support behind the Love Chicken campaign. It’s only right that we shout about the high standards and welfare the industry adheres to in the UK, to produce a world-class product.”