Oliver, also the face of Sainsabury’s, has invited the retailer as part of his new programme Jamie’s Fowl Dinners, which investigates battery farming.
Supermarkets shy away
There is a section of the show where a Sainsbury’s representative appears in a filmed segment, however, no-one showed to take part in the main section.
It was reported that Tesco, Asda and Morrisons also refused the invitation to discuss the battery-farmed products that also stock up their shelves.
‘It is shocking that the people I work for didn’t turn up on the day. I don’t know why . . . The question is why didn’t they come, what’s there to hide? I just don’t know,’ said Oliver.
The Co-op and Waitrose participated, and Hellmans mayonnaise company, which agreed that by February its labels would display that their products use battery eggs.