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Rewatch our webinar: Sustainability


About this webinar:

If the poultry industry looks towards the future, as it often does, the year 2050 is mentioned a lot. This is the year the United Nations uses as a reference point for its forecasts in which it expects the worlds population will grow to over 9 billion people. Knowing this number means knowing how many mouths need to be fed in that year – with implications for the poultry industry. Production needs expanding, efficiency needs enhancing, and sustainability needs improving. Greater efficiency is essential, while at the same time ensuring bird welfare and preserving our earth for future generations. The two main drivers to reach these goals are genetics on the one hand and nutrition on the other. Genetic advancements and meticulous selection for improvement of poultry production within the last 15 years have advanced biological efficiency, environmental adaptability and overall quality. The birds are up for the challenge, as is our knowledge about feed. Optimum nutrition, with the right additives and enzymes to make sure every nutrient is available for the bird, is the cornerstone of sustainable production.

Rewatch the webinar by clicking the 'attend' button.




Peter WUR


Peter van Horne,  Poultry economist at Wageningen University & Research

"Sustainability: economics of broiler production systems"

  • Production cost of broiler production
  • Farm income
  • Comparison regular and slow growing broilers
  • Carbon Footprint

Anne-Marie Neeteson, VP Welfare and Compliance, Aviagen Group

"Sustainability – Good Business"

  • Breeding Sustainability
  • Where poultry can make a difference for the 3 pillars of Sustainability and the top 5 SDGs prioritised by the IPC
  • What Aviagen/breeding contributes to sustainability


Leon Marchal

Leon Marchal, PhD, Innovations Director DuPont Animal Nutrition

"Sustainable broiler production with phytate rich ingredients"

  • Cost effective strategies with sustainable, locally sourced, raw materials
  • How to enable the use of phytate rich ingredients early on
  • The opportunity to go fully inorganic phosphate-free with vegetable diets


Fabian Brockotter



Webinar host
Fabian Brockötter, host and editor Poultry World

Poultry World


The webinar took place on January 26, at 3pm Central European Time. That time corresponds to:

  • Chicago, IL, United States: 8am
  • New York, NY, United States: 9am
  • São Paulo, Brazil: 11am
  • London, UK: 2pm
  • Moscow, Russia: 5pm
  • Bangkok, Thailand: 9pm
  • Beijing, China: 10pm
  • Tokyo, Japan: 11pm
  • Melbourne, Australia: 1am