Adapting to change in Central and Eastern Europe

For any poultry breeding company operating globally today, the diversity and change that characterise Central and Eastern Europe have created many new opportunities – and with them, many challenges. With a combined population of around 340 million, demand for poultry products is high – rising almost 40% in the twelve years since 1990, and looking set to continue.

This article can also be found at World Poultry Volume 18 number 9. To view the article online simply click on the link below.

Keywords: market, CEE, Central and Eastern Europe, new EU countries, poultry products