Adding value ‘from Farm to Fork’ benefits all

Successful branding of poultry products allows agriculture businesses to penetrate new market sectors and improve profitability. Organic selenium from yeast can be used as an innovative element in strategies to differentiate eggs and poultry meat form commodity goods, and offers benefits to stakeholders throughout the food chain.

Keywords: Alltech, Selplex, organic selenium, selenite, yeast, enriched eggs, shelf-life, functional foods

Source: World Poultry Magazine Vol. 22 nr.10