Australia’s Baiada Poultry wins 1st IPC branded marketing award

Baiada Poultry, an Australian company that produces a range of fresh and further processed chicken products for the retail and food service markets in Australia, has won the International Poultry Council’s inaugural branded marketing award.

Meanwhile, a campaign that promoted domestic chicken consumption by the Federacion Nacional de Avicultores de Colombia (FENAVI), the Colombian Poultry Federation, won the inaugural IPC generic marketing award.

The winners were chosen from among several submissions for the awards that were presented during the IPC’s annual meeting in Santiago, Chile, last week.

The IPC generic and branded awards are as yet unnamed, according to Robin Horel of the Canadian Poultry and Egg Processors Association, who chairs the IPC marketing awards committee.

The winning Baiada marketing campaign, which included advertisements on television and in print over a 14-month period, focused on dispelling myths about hormone usage in commercial chicken, while at the same time highlighting the company’s attention to detail in producing a quality product.