Betagro expands poultry processing

Betagro is preparing for major expansion, unveiling Bt1.5 bln plan focused on the expansion of its pork and chicken processing plants to tap into growing opportunities in Thailand’s provincial markets.

The expansion plan to be carried out from 2010-2012 is designed to ensure the group’s sales growth of meat to serve rising market demand, particularly in the South and Northeast, by an average of 15-20% per year, generating sales of Bt29 bln this year as compared to Bt27 bln in 2009.

The senior VP of Betagro’s regional and feed business, Narongchai Srisantisaeng, says the expansion plan will include the establishment of 5 slaughterhouses for pigs and 3 processing plants for chickens.

Of the slaughterhouses, 2 will be in the Northeast and another 2 will be in the South with chicken processing plants, in the North, South and Northeast.

Narongchai says Betagro also planned to expand the number of its “Betagro Shop” retail outlets from 47 to 55 in Thailand, during its planned 3-year expansion program.