Cargill introduces premium turkey burger line

To meet consumer demand in the growing turkey burger category, Cargill’s Honeysuckle White and Shady Brook Farms brands are introducing six varieties of premium frozen turkey burgers that are currently rolling out across the US.

This line of turkey burgers will be supported by a consumer marketing program during the important 2014 US grilling season from Memorial Day through Labor Day.

Under development for more than a year, and supported by extensive consumer research, the Honeysuckle White and Shady Brook Farms product development team focused on consumers’ desire for a premium quality, branded, frozen turkey burger available in a variety of flavors. The new line of turkey burgers includes familiar flavor favorites including Seasoned; Ready-to-Season; Seasoned White Meat; in addition to unique flavors such as Swiss/Bacon/Onion; Cheddar/Jalapeno; Swiss/Mushroom. They are sold in two-pound boxes containing eight quarter-pound, Individually Quick Frozen (IQF), patties.

“We’re delighted our new premium turkey burgers provide consumers with a superior eating experience while addressing their desire for flavorful, nutritious, reduced fat, lower calorie protein as part of their family’s diet,” said Mary Richardson, marketing manager for Honeysuckle White and Shady Brook Farms turkey products. “We did our homework, listened to consumers and are meeting their desire for a line of premium, frozen, turkey burgers available nationwide. In particular, we found that millennial moms, age 25-54, want high-quality protein for their families and they are looking more closely at ingredients, nutritional value, convenience and affordability. Consumer tasting panels overwhelmingly favoured our new turkey burgers for their flavour, juiciness, texture and overall desirability when compared to similar existing products.”

Cargill’s integrated frozen turkey burger marketing campaign begins in April 2014 and will include print, digital and television elements, as well as a consumer sweepstakes, online coupons and in-store retail promotion.