Colombia looks to expand its poultry export market
With about 1,940 million potential consumers, the Colombian poultry and egg industry is targeting new markets in the United States, Mexico, Peru, China, Japan and Hong Kong.
The internationalisation of the Colombian poultry industry is concentrated in the markets of Asia and America.
“We are working at an inter-institutional level between unions, government and health authorities to help the poultry sector reach more markets. There are several countries where we have identified expansion opportunities for the domestic industry,” said Maria Claudia Lacouture, president of Proexport Colombia in the Congress of the National Federation of Poultry Farmers (FENAVI), on October 3, 2014.
Potential new destinations are the United States, Mexico, Peru, China, Japan and Hong Kong, which together imported 1.9 million tons of products in 2013, according to figures from Trademap, and together total 1,940 million potential consumers, which is 40 times more than the Colombian population.
Securing poultry exports to the Japanese market is progressing since the Japanese Ministry of Agriculture has approved the health certificate. The following steps will be to send a list of approved manufacturing plants and be visited by the Japanese Ministry of Health for inspection. Japan is the world’s sixth largest poultry importer, with purchases in 2013 totalling US$1.138 billion.
Colombia is also in the process of gaining access to the market in Hong Kong, the world’s fourth largest importer of poultry with US$1.444 million in 2013, and China, number 11 with US$978 million in purchases.
Colombia is the fifth largest producer in Latin America after Brazil, Mexico, Argentina and Peru, with 1.11 million tons in 2013 according to the FAO, whose studies conclude that the region of America is one of the most important producers in the world.
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