EU consumers are willing to make an extra effort to buy animal welfare friendly products, according to a Eurobarometer survey.
The Eurobarometer shows that animal welfare is an issue which EU citizens rank highly, giving it an average of 8 out of 10 on average in terms of importance. Those surveyed also said they were willing to change where they shop or even pay more for goods that promoted animal welfare.
Markos Kyprianou, Commissioner for Health said, “The message from EU citizens is clear – they view animal welfare as a priority and are willing to contribute to its promotion. The results of this survey are a positive affirmation of what the Commission is trying to achieve in the field of animal welfare. The Commission puts a lot of time and resources into improving animal welfare both in the EU and internationally, and it is good to see that citizens support our goals.”
A large majority of respondents backed the idea of labelling or logos to indicate the animal welfare standards met in producing the foods they buy. There was also general support for financially rewarding EU farmers who use better animal welfare practices.