Fortune Taiwan Seminar promotes Ross brand

Ross distributor, Fortune Taiwan sponsored a highly successful two-day seminar in Taipei to promote the Ross brand through education and information exchange, while emphasising the Ross breeder and broiler performance in the domestic market.

Sutthi Chuang, President Assistant of Fortune Taiwan indicated that over the past two years the market has changed and the increasing breeder and excellent broiler performance has resulted in more people wanting Ross now and responding to events that offer specific information about the management and production of the bird.

The first day of the seminar focused on the Taiwanese current parent stock and potential customers. Over 100 people attended the seminar and they represented more than 80% of Taiwan total parent stock production. Participation in the seminar was high with a number of questions arising around nutrition requirements and breeder management of the modern day Ross breeder.

The second day of the seminar was organised by the Department of Veterinary Medicine, National Chiayi University and sponsored by Fortune Taiwan. The University invited over 300 people and received an overwhelming response to the agenda and to a promotion supporting fresh chicken meat produced in Taiwan over imported chicken meat.

The Latest Genetic Update discussed the selection of birds capable of adapting to different environments and creating profitable products in terms of lower feed conversion, more growth and better livability. The Nutrition Update highlighted the need to adjust nutrition requirements due to the rapid change in product attributes through the genetic improvements from the breeding program. A Broiler Management presentation addressed key points in optimising the performance of the commercial broiler which was followed by Biosecurity to remind attendees of its importance in a region where diseases like avian influenza remain a constant challenge.

Fortune Taiwan is the only company involved in the production of grandparents, parent stock and broilers in the local market and welcomed the chance to help support the domestic industry it is a part of over the growing challenge of rising imported product.