India: Suguna Poultry diversifies its product range

Suguna Poultry Farm, a major maker of poultry and poultry-based products in India, has announced plans to diversify into ready-to-eat and ready-to-cook products.

The company will soon launch ready-to-eat and ready-to-cook products under the brand name Suguna Hombites and Suguna Anytime. These branded items will be available at all leading retail outlets. The company also planned to open 95 “Suguna Daily Fressh” retail outlets across Tamil Nadu, Kerala and Bangalore, according to B. Soundararajan, Chairman, Suguna Group.

Suguna Poultry Farm has 25 feed mills, which currently produces 17 lakh tonnes of poultry feed per annum. The company would be investing additional funds into these feeding mills to expand its capacity to produce other feeds for aqua, cattle and pets.

The group will invest Rs.1,000 crore in the next five years for the proposed expansion plans and Suguna Poultry Farm will re-christen its name to Suguna Foods Limited, Soundararajan told local publication The Hindu.

The group’s flagship Suguna Poultry Farm, has invested Rs.10 crore in both Sri Lanka and Bangladesh to set up feed mills and Rs.85 crore in a vaccine manufacturing facility for poultry in Hyderabad. With these growth plans, Soundararajan hopes the Suguna Group will become a Rs.20,000-crore company in the next five years from the current Rs.4,200 crore.

Source: The Hindu