Novus International celebrates World Egg Day

Friday, October 11th is World Egg Day and Novus will once again join in this annual celebration of eggs, sponsoring events all around the world that are designed to promote the health and nutritional benefits of eggs.

The celebration of World Egg Day aligns perfectly with Novus’s vision to help feed the world affordable, wholesome food and achieve a higher quality of life.

“We look forward to this annual opportunity to work with the International Egg Commission, as well as egg producers and organisations on both a local and global level, to promote the positive benefits that eggs have to offer,” notes Michael Whitmer, poultry marketing manager at Novus. “Eggs are the most affordable, protein-rich and efficient source of nutrition available and World Egg Day provides the perfect forum to promote this important message.”

Novus has several activities planned to help celebrate World Egg Day including:

St. Louis, Mo., USA – Novus will be at Becky-David Elementary in St. Charles, Mo. to share information and facts about the nutritious benefits of eggs with approximately 900 students. In addition, egg races will be held and Tim Asbridge from Rose Acre Farms, will give a presentation entitled, “From the Hen to the Grocery Store.” Rose Acre is a family farm that has been producing fresh eggs since 1939.

Taiwan – Key members of the Novus team will gather with egg producers and feedmills in the region to talk about the “Excellent Egg and its Bright and Profitable Future.”

Africa – Over the course of the week, Novus is sponsoring celebrations in six countries in Africa and will be working with local producers and government entities to discuss and promote the benefits of eggs.