UK chicken standards raised by the Co-operative

This initiative began in October 2007, when the Co-operative raised the standards to Elmwood for all fresh whole chickens. The move is now being rolled out to incorporate fresh plain chicken fillets and pieces.

So now, all fresh primary range-chicken now sold by the supermarket is recorded to higher welfare Elmwood standards or above.

Working with its suppliers, the retailer converted 96 poultry farms across the country to meet its higher-welfare Elmwood chicken standards. The birds are grown in naturally-lit sheds and all the fresh core range chicken sold at the supermarket is British.