Zinpro realigns US sales team

Trace mineral nutrition company, Zinpro Corporation, has realigned its US sales team to form a single sales region. With this newly established structure, new roles and responsibilities within the sales team have been announced.

The new US sales team will be led by Erik Swensson, who has been promoted to the role of regional manager – USA. Swensson joined the US sales team in 2003, and has most recently served in the role of western region manager – US. In this new role, he will continue to report to Russ Wyllie, vice president of sales – The Americas, and will be responsible for overseeing the overall direction, coordination, evaluation and success of our US sales team.

“In the past, our US sales team has been comprised of either two or three geographic sales regions,” says Wyllie. “That format served us very well over the years and provided a very straightforward approach to our success in the feed industry. As our industry changes and our business continues to grow, it is important that we realign our US sales team structure to better fit the needs of our customers and the overall industry.”

With this realignment, five distinct business units have been established within the US sales team. These business units focus not only on a geographic and account basis, but also incorporate a specific focus: manufactured feed, beef, dairy, poultry/swine, and specialty.

Poultry/Swine Business Unit

The new poultry/swine business unit will be led by Mike Parsley, who has been promoted to the role of business manager – Poultry/Swine. Parsley joined the Zinpro team in 2007, and most recently served as account manager – Swine. In this new business manager role, he will be responsible for direct account sales, as well as the District sales of each of the members of the newly formed poultry/swine business unit. He will also oversee all poultry and swine sales activities and business coordination in the US market.