AgriVision 2021: Focus on sustainability

As sustainability in agriculture has been a hot topic for many years, it is no surprise that the issue was key at the biennial AgriVision conference, organised by Trouw Nutrition, part of Nutreco. The event usually takes place in the Netherlands, but this time the organisers had to make do with a studio and cameras, which worked out well as the event attracted an audience from all over the planet.

In his introductory speech, Fulco van Lede, the new CEO of Nutreco, set the scene by asking how it will be possible to sustainably feed 10 billion people by 2050. He summed up challenge after challenge: “The way we farm animals and fish damages ecosystems and causes global warming. The environmental footprint needs to be reduced. Yet customers are unwilling or unable to pay for that. How to share those costs equally?”

He pointed in one direction with regard to a solution, one that was also voiced by Saskia Korink, CEO of Trouw Nutrition: “This is a bigger challenge than one company can solve. We have to engage with one another. Once we are done talking, it is time for action.”

Different types of protein

In an insightful roundtable, the future of protein was discussed. Justin Sherrard, global strategist animal protein at Rabobank, painted the picture of where the world is currently with different protein sources such as lab-grown meat or non-animal protein sources.

He pointed to the meat market being relatively mature. He said, “Yes, animal protein is going to continue to grow, but most growth is in developing countries. It is not so much because of more wealth but also because of urbanisation. The expectation is that it will continue to grow.”

In contrast to a steady, calm growth, he pointed to the situation in the alternative protein markets – one that is very dynamic. “The picture is different, exciting, when we look at alternative proteins. There is dramatic growth. This industry is drawing in talented people and human resources. It’s so interesting because of the growth it represents.”

Asked what the emergence of alternative proteins mean for animal production, Sherrard said that most alternative protein products are now higher priced, offering a better margin. “One option is to make the product available at a large scale and make it more affordable… I think traditional protein is going to be the one that is sought after.”

In that same roundtable, Marcel Sacco participated on behalf of Brasil Foods. He commented, “This is not about replacing meat with something else. This is more about offering more choice to consumers. We can combine the existing animal protein offer with new things.”

Joost Matthijssen, director of venturing and business development at Nutreco, highlighted that for Nutreco it is important to explore and understand which other protein-producing technologies are available. He said, “For these new technologies, new value chains will have to be set up. An infrastructure for alternative proteins will have to be built up. It is an exciting area with more emerging technologies, like cell-based, fermentation-based technologies. They all require totally different methods of production. We are exploring what role we can play.”

Asked when the first cell-cultured meat could be consumed in the EU, Matthijssen said it is dependent on various different factors, including legislation. “And there needs to be an industrial scale-up. Nobody will buy it if they find a hamburger in a supermarket priced € 100. I would expect a timeline closer to 2030 than to 2025.”

Maple Leaf’s road to sustainability

One meat processor and food company that is already thinking about the protein transformation and the role it plays is Maple Leaf in Canada. Tim Faveri, the company’s vice president sustainability and shared value, highlighted the company’s development in thinking. He took pride in explaining that Maple Leaf was named the world’s first major carbon-neutral food company. He explained that the company started looking to become “purposeful” in 2016–17. “We started to ask ourselves why we exist as a company and what role the company can fulfil in society.” The road Maple Leaf took meant that it would have a meaning for every employee. Faveri explained, “It cannot be seen as just another corporate strategy.”

One of the steps the company took was to “clean up all ingredients” as Faveri put it, by going all natural with its products and taking out all preservatives and chemicals. “After the transformation, our tagline was ‘We’re for Real’. That resonated with our customers significantly. Now our consumers are eating healthier.”

Becoming carbon neutral was also achieved by, for example, looking into the supply chain. Being named the world’s first major carbon-neutral food company had a major impact, he said. “Our customers care about the planet. They don’t want to feel guilty about the choices they make. We are working hard for them.”

Lighthouse farmers

Perhaps the most thought-provoking presentation came from Professor Rogier Schulte, professor farm systems and ecology at Wageningen University & Research, the Netherlands. He said that humanity is at a crossroads of sustainability, evidenced by for example flooding all over the world and businessmen literally trying to leave the planet with their race to space.

He painted a picture of innovative, future-oriented, nature-inclusive agricultural production and introduced the concept of “lighthouse farmers”, a group of farmers with different crops and animals, from different backgrounds and cultures, together forming a worldwide group that is full of innovative ideas. Together they can go beyond thinking about solutions, to reach the stage where things get done.

Among the various farm examples highlighted, he mentioned AS Ziedi farm in Latvia, which has 2,000 dairy cows, plus 3,000 ha arable land growing a variety of crops. Schulte said, “Milk is the byproduct here. The main product is manure. The manure is put into anaerobic digestors, providing electricity. But that is also a byproduct. The main product is heat, because that allows sturgeon and eels to grow. Within two years they can harvest fish, also a byproduct. Because caviar is the main product. It’s a caviar farm supported by dairy cows.”

He spoke of nature-inclusive rice farming systems in Indonesia, where fish and ducks are also being kept at the same time. The ecological complexity reinforced each other. Another example came from Brazil, where clever agroforestry brought back the structure of the original Atlantic rainforest, enhancing biodiversity.

Schulte said, “There are no easy solutions. That is one of the lessons we learnt. That is why we cannot leave it at the feet of the farmers alone. We have to work together. The lighthouse farmers offer inspiration.”

AgriVision 2021 offered a host of presentations, including from Emmanuel Faber, former CEO of Danone; Jason Clay, World Wildlife Foundation; Jeffrey Simmons, president and CEO at Elanco AH; Petra Hissink, Heineken; Dr Sharon L. Deem, St Louis Zoo, MO, USA; and Daan Roosegaarde, artist.