Unimaginable progress
In 1984, 40 years ago, Dutch publishing house Misset decided the time was ripe to launch the global publication, now known as Poultry World.
What started as a ‘one off’ pilot publication with the intent of sharing the latest knowledge, research and information on poultry production, developed into a full spectrum media brand. Multiple printed editions per year were long the fundament of Misset’s venture into the world, but innovation and progress were always top of mind, eventually developing into the multi media brand you know today.
Over the years both the Poultry World brand and the poultry industry saw unimaginable progress. At the same time, the need for information and challenges in production remain. We had high inflation of food prices in 1984, resulting in an uprising in Tunesia. We had war in Iraq and Iran and we had political turmoil in the Middle East. All issues which are still existent in 2024, albeit in different countries.
Production wise, challenges changed as well, but still revolve around mitigating diseases and optimising performance. With the professionalisation of the sector, new challenges such as high societal demands and welfare and sustainability demands entered the arena. The world is moving faster, demanding that the industry keep informed. Therefore, the mission of Poultry World never changed; providing the information with which the poultry sector can progress to a higher level.
